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Tuesday, January 10, 2023

Keywords that tend to have a high CPC

Cost-per-click (CPC) is a metric used to determine the cost of a particular ad campaign on platforms such as Google Ads. The CPC for a particular keyword can vary depending on a number of factors, including the competitiveness of the keyword, the industry, and the relevancy of the ad.

Generally speaking, keywords in certain industries tend to have a higher CPC than others. For example, keywords related to legal services, healthcare, and insurance tend to have a higher CPC than keywords related to hobbies or personal interests. Additionally, keywords that are highly competitive, such as those related to popular consumer products or services, can also have a higher CPC.

Here are some examples of industries and keywords that tend to have a high CPC:

-Legal Services : Lawyers, Attorneys, Law Firms
-Healthcare : Plastic Surgery, Health Insurance, Medical Tourism 
-Finance: Accounting, Investing, Tax 
-Real Estate: Mortgages, Property, Realtors 
-Technology : Software development, IT consulting, Cloud hosting 
-Auto insurance, Car rental -Travel, luxury cruises 
-Education : Online degree, language classes, colleges 
-Job listing: Hiring, Employment, Recruiting

It's important to keep in mind that these are general examples, and actual CPCs can vary depending on a number of factors, including the specific keywords used, the ad copy, and the audience targeting.

Keep in mind that targeting long-tail keywords will cost less than targeting broad terms. Always analyse your competitors, industry trend and target the keywords that are most suitable to your business and have the potential of conversion.

And also, consider targeting long-tail keywords that are specific to your business, which tend to have a lower CPC than broad keywords. Additionally, try to make your ad more relevant to the user by using ad copy and ad extensions that are directly related to the keyword.

"CPC" stands for "cost per click," and is a term used in online advertising to refer to the amount that an advertiser pays each time a user clicks on one of their ads. High CPC keywords are keywords or phrases that advertisers are willing to pay a lot of money for each click on an ad that uses those keywords. These keywords are typically related to products or services that are in high demand and/or have a high commercial value.

Some examples of high CPC keywords might include:

  • "mesothelioma lawyer" (related to legal services for people who have been diagnosed with a specific type of cancer)
  • "personal injury lawyer" (related to legal services for people who have been injured in accidents)
  • "structured settlement" (related to financial services for people who have received a settlement from a lawsuit)
  • "buy car"
  • "donate car"
  • "auto insurance"
  • "auto loans"
  • "mortgage rates"
  • "insurance quotes"
  • "personal loans"

It's worth noting that the CPC for a given keyword can vary depending on a number of factors, including the specific platform (e.g., Google, Bing, etc.) that the ad is being run on, the targeting options that the advertiser has chosen, and the overall level of competition for the keyword.

In order to find high CPC keywords you can use keyword research tool such as Google Keyword Planner. It will show you the CPC, competition and search volume for specific keywords. Also you can use SEMrush, Ahrefs, Keywords Everywhere and other tools that gives you more insights on the keywords.

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